Brand design guidelines developed for a start-up company, allowing a confident market entry

Logo, palette and tone-of-voice consistency achieved
THE CHALLENGE
To develop a set of brand guidelines and graphics for use when producing Craggs & Co. printed collateral, ensuring that visuals, tone of voice and communication is always professional, consistent and distinctive.
THE PROJECT
The Craggs & Co. logo was first to be set in stone. From the type to the underlining and supporting icon, it was critical that the importance of each of these components as a whole were communicated, and it was made aware that deviation would not be permitted. The logo must not be encroached upon, and sizing must remain proportional. A branded colour palette was developed and identified in the brand guidelines, alongside Pantone and CMYK references.
THE IMPACT
Craggs & Co. were able to communicate brand guidelines to design agencies and printers going forward, allowing for consistent and high quality printed materials.
"All of the branding work and the initial website holding page has received some really good feedback - the Craggs family are also very happy with it! Thanks for your hard work with the branding - it's very much appreciated!"
– Kate White, Craggs & Co.

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