Redesigning, printing & installing fresh large format graphics to Center Parc’s five ParcMarket stores

Center Parcs wanted to update the design of their internal supermarkets within each Center Parcs Village. The visuals and POS were in need of brand modernisation and fresh print.

Our Project Management and Large Format teams began by visiting each of the five UK holiday sites to survey and assess the requirements; from available space to create the biggest impact, to meeting the direct employees and developing a critical path. All existing branding and Point of Sale was re-designed by our Creative Team and fitted to a high specification, bringing a freshness and an updated look to each shop.

Following creation of the new brand, the shops looked much more modern and appealing to park residents. Category management and navigational signage improved the layout of the shop, creating a story for shoppers, and overall, a better customer experience. Digitally printed wall coverings were used to visually enhance and create a sense of theatre. The re-vamp proved highly popular, and brought the shops in line with the quality of lodge accommodation and site activities available.